Privacy Policy

1. Introduction

Consilience Media Limited, trading as Print Trail ("we", "us", or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

Personal Information You Provide

• Name and contact details (e.g. email address, phone number, postal address)
• Business information (e.g. company name)
• Product details and order history
• Communications with us (e.g. emails, phone calls, support tickets)
• Order data submitted through our API by connected sales channels, including the end customer's name, shipping address and contact details, and the products ordered

Information Automatically Collected

• IP address and browser information
• Device and operating system details
• Pages visited and time spent on our website
• Referring website information

3. How We Use Your Information

We use your information for the following purposes:

• Processing and fulfilling your orders
• Providing customer support and responding to inquiries
• Sending order confirmations and shipping notifications
• Managing your account and preferences
• Improving our products and services
• Sending marketing communications (with your consent)
• Complying with legal obligations
• Preventing fraud and ensuring security
• Fulfilling orders received from connected sales channels via our API, and returning fulfilment and tracking updates to those channels

4. Legal Basis for Processing

We process your personal data based on:

• Contract: To fulfill our agreement when you purchase our services
• Legitimate interests: To operate our business and provide quality services
• Consent: For marketing communications and optional services
• Legal obligations: To comply with applicable laws and regulations

5. Data Sharing and Disclosure

We may share your information with:

• Service providers: Printing partners, shipping companies, payment processors
• Professional advisors: Lawyers, accountants, auditors
• Government authorities: When required by law
• Business transfers: In case of merger, acquisition, or sale of assets

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

6. Integrations and connected sales channels (API)

Print Trail can be connected to third-party sales channels, for example a WooCommerce or Shopify store, through our API (api.printtrail.com) and integrations such as the Print Trail for WooCommerce plugin. When a merchant connects a channel, order data is transmitted to us through the API so that we can produce, fulfil and ship the relevant orders.

Data received through a connected channel may include:

• The end customer's name, shipping address and contact details (email and/or phone)
• The products, quantities and SKUs ordered, and order references
• Delivery and shipping-method information

Our role. For orders received through a connected sales channel, the merchant operating that channel is the data controller and Print Trail acts as a data processor. We process this personal data solely to fulfil the merchant's orders on their instructions, producing and dispatching the items and returning fulfilment and tracking status to the channel (including by webhook), and not for our own marketing. A data processing agreement is available to merchants on request.

Integration credentials are transmitted over encrypted connections, and the API never returns API tokens or webhook secrets. See our documentation for how integrations work.

7. International Data Transfers

Your data may be transferred to and processed in countries outside the UK, including the United States and EU countries where our printing and fulfilment partners operate.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Employee training on data protection
• Secure data storage and backup procedures

9. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, including:

• Order information: 7 years for tax and accounting purposes
• Marketing preferences: Until you unsubscribe or request deletion
• Customer support records: 3 years after last interaction
• Website analytics: 26 months

10. Your Rights

Under UK GDPR, you have the following rights:

• Access: Request a copy of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Request limited processing of your data
• Portability: Receive your data in a portable format
• Object: Object to certain types of processing
• Withdraw consent: Where processing is based on consent

To exercise these rights, contact us at hello@printtrail.com or write to our data protection officer at our registered address.

11. Cookies

We use cookies and similar technologies to enhance your experience on our website. These include:

• Essential cookies for website functionality
• Analytics cookies to understand usage patterns
• Marketing cookies (with your consent) for personalized content

You can manage cookie preferences through your browser settings.

12. Children's Privacy

Our services are not directed to individuals under 18 years old. We do not knowingly collect personal information from children.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

14. Contact Information